User-friendly is one of those terms that gets thrown around a lot. It’s obvious we wouldn’t want a site to be user-mean, so I looked at four online grocery sites to give you some examples of “friendly.” Grocers are often faced with an overload of options and its difficult to find the right balance that will satisfy its customers. In this case, as in many cases, the search itself should be extremely aimable.
I searched for soda on each site and safely eliminated this first one because of its cluttered drink list that can be attributed to extra options like Juice-100% or Soft Drinks-2 Liter. The options need to be condensed. Coffee, juice, soft drinks and water should at least have drop-downs to limit the excessive clutter. Aside from the crowded text, this page evokes the same feeling I get when I walk into a dirty, dusty-looking store. There’s no effort to make the text and colors appealing, which leads me to believe the shelves they’re stocking food on look quite similar.
Speaking of drop-down menus, this is drop-down overload. The site also reminds me of a dirty store, but I found the soda section, which is a start. I liked this because you don’t need to navigate away from the page to select the soda you want. This would be one of my top picks if the design didn’t make me feel like I was shopping for screws at a construction store.
I see potential here. The colors are nice, the options are limited, but what is with those ads? Note that half of the page was cut off by those giant ads, which were sandwiched between featured products and the list. This is not so much a lesson in grocery sites as it is in ad placement. Jeeze.
Good old Amazon. Here, the options are most limited and static to the side so you can see where you are in your search at all times without having to go back. This is the first site that gives us a preview of its beverage offerings before narrowing down into what we want. I call it, the best of all worlds.
When you have a lot of options, the format of your list will either make or break your site. Second, the design of your site is a reflection on the quality of the goods you sell. Something as simple as color and font can set off the wrong impression. This goes for any e-commerce website. If you’re selling fashionable goods, it’s important to make sure your site looks fashionable.