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Charles Barkley and his Multivariate Ad Testing
I never knew Charles Barkley gained weight after retiring from his basketball career until he started endorsing Weight Watchers. Standing with his arms crossed, giving that smug sort of “I’m awesome” look, he stared me down in a display ad … Continue reading →
Posted in Digital Advertising
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Tagged ad campaign, advertisement, basketball, call to action, charles barkley, click through rate, content, copy, display ads, multivariate testing, testing, web anaytics, weight loss, weight watchers
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