Tag Archives: testing

E-mail Segmentation

Customers like feeling special, like they are getting something different and better than everyone else in the world. It’s because of this that companies have steered towards personalized email, using customer names within their newsletters. E-mail segmentation appeals to clients … Continue reading

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Charles Barkley and his Multivariate Ad Testing

I never knew Charles Barkley gained weight after retiring from his basketball career until he started endorsing Weight Watchers. Standing with his arms crossed, giving that smug sort of “I’m awesome” look, he stared me down in a display ad … Continue reading

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