Tag Archives: targeting

A Friendly Gesture for Better E-mail

We all hear bad things about email. The reality is, it’s a lot harder to get it wrong than right. Fortunately, if you’re not spamming your subscribers, there’s still a chance to win them back. Sure you can conduct some … Continue reading

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The Digital Elections- Internet Ads Over Postage

Let’s pretend you’re running for president (don’t let it go to your head). Your goal, ideally, is to capture every last American over the age of 18. You can do the television ad, have supporters put up lawn signs or … Continue reading

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Give The Ladies Some Information!

iVillage.com considers themselves to be “the Internet for women,” and they do a great job at that. Their topics range from pregnancy & parenting, diet & fitness, entertainment, and everything in between. The average visitor is 39 years of age with … Continue reading

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The Target Audience of One

In 2010, Unilever ran a campaign called Share Happy. It was an ice-cream vending machine that prompted consumers to smile onto a screen before they were dispensed the goods. Facial recognition technology made it all possible. Since that time, Facebook … Continue reading

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