Tag Archives: pinterest

UberAds: Targeting Smartphone Users Through Social Media

As the amount of smartphone users skyrocketed over the past few years, advertisers saw this as an advantage. With internet usage on the go, ads out in the world on billboards, posters and subways are ignored as people have constantly been … Continue reading

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Helpful Advertising: Y&R for Hurricane Sandy

Although Hurricane Sandy was months ago, there are still many families and communities suffering from the aftereffects of the catastrophe. Through social media sites like Pinterest, Y&R started a collaborative Pinterest called “Helpin” as a Hurricane Sandy relief effort. This … Continue reading

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OREO: Conquering the World Socially

OREO won the “Social Media Bowl” by shooting out their instantaneous “Dunk in the Dark” ad through Twitter during the blackout. However, this wasn’t the first time OREO conquered through social media. For the popular cookie’s 100th birthday, the Oreo … Continue reading

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Branding Your Pinterest Personality

In spending more time on Pinterest, I’ve realized that many of the people who flock to the site look for lifestyle-related content. It offers tips for new hairstyles, home decorating ideas, arts and crafts and fashion. The homepage is sprinkled … Continue reading

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