Tag Archives: newsletter

Great Call-To-Action

Posted on October 18, 2012 by Diana

It’s no surprise call to actions increase your customer conversion rate.  Why?  People enjoy (and need) motivation.  Call to actions are great!  Use them often. If you’re already on the call to action train, make sure you’re doing them effectively.  After all … Continue reading →

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Quality is Greater than Quantity

Posted on June 8, 2012 by Stephanie

My dog is constantly chasing her tail and I hear that most dogs do this type of thing. Not that they’re stupid, its just “dog” nature. It’s really nice having a goal even when the end result may be a … Continue reading →

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Less Read, More Click

Posted on February 27, 2012 by Stephanie

I see email newsletters like a school of fish vying to pick at a morsel of food floating in the ocean. Yes, people may say they’re interested in reading your newsletter, but once you’ve been placed in the inbox, you’re … Continue reading →

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Be Kind to Your E-mail Marketing and It Will Be Kind to You

Posted on December 29, 2011 by Stephanie

If you live in New York City like us, you know what its like to be a face in a sea of hundreds of other busy New Yorkers. On a given work day, they’re out during the most popular hours- … Continue reading →

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