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Remember Watson? Yeah, He’s Doing Fine
I don’t remember where I learned about IBM’s Watson for the first time, but I do remember being fixated to a TV screen in complete awe that a computer was competing in Jeopardy. At the time, it was known that … Continue reading
The Trouble With Drugs
Selling drugs is hard. The pharmaceutical industry is so regulated that even the slightest word can be grounds for trouble with the FDA. It’s a tough life for these companies, at least when it comes to marketing. They’re still making … Continue reading
Posted in Design & Development
Tagged brands, cold, conversion, coupons, customer, drug store, ecommerce, email, FDA, legality, marketing, medicine, pharmaceuticals, regulation, robitussin
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