Tag Archives: data

Advertising: Creativity vs. Data

What makes for great advertising? Is it the number of outreach and statistics or is it a unique approach of expression? Advertisers constantly struggle with what brings more value to their marketing approach. By analyzing numbers of followers and likes, … Continue reading

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5-Point Content Optimization Guide

Marketing for a mass audience on the web stands among an even larger competition-base. Because of this, user acquisition tactics are of utmost importance to the success of your business. Every business‘s website produces content, but few take the necessary … Continue reading

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Remember Watson? Yeah, He’s Doing Fine

I don’t remember where I learned about IBM’s Watson for the first time, but I do remember being fixated to a TV screen in complete awe that a computer was competing in Jeopardy. At the time, it was known that … Continue reading

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