Tag Archives: coupons

The Trouble With Drugs

Selling drugs is hard. The pharmaceutical industry is so regulated that even the slightest word can be grounds for trouble with the FDA. It’s a tough life for these companies, at least when it comes to marketing. They’re still making … Continue reading

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Credit Card 2.0 and What it Means for Marketers

Plastic is everywhere. It holds our groceries, picks up our food, and sits in our wallets. What’s more, there’s an overabundance of it when you consider that the average credit card holder has 3.5 cards. But what would a problem be without … Continue reading

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Less Read, More Click

I see email newsletters like a school of fish vying to pick at a morsel of food floating in the ocean. Yes, people may say they’re interested in reading your newsletter, but once you’ve been placed in the inbox, you’re … Continue reading

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Kellogg’s Website Review

Welcome to the first of an ongoing series of website reviews. Today we’re looking at Kellogg’s site. Let’s see how they did. At first I loved the slideshow on the homepage. The images are rich and relevant and the site … Continue reading

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