Tag Archives: conversion

5-Point Content Optimization Guide

Marketing for a mass audience on the web stands among an even larger competition-base. Because of this, user acquisition tactics are of utmost importance to the success of your business. Every business‘s website produces content, but few take the necessary … Continue reading

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Cake Cleanup

A website should be concerned with three things- usability, quality of content, and design. Without these things, its life can get difficult, with low conversion rates and poor performance overall. I spent some time looking at DeRobertis Caffe’s website, and … Continue reading

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The Trouble With Drugs

Selling drugs is hard. The pharmaceutical industry is so regulated that even the slightest word can be grounds for trouble with the FDA. It’s a tough life for these companies, at least when it comes to marketing. They’re still making … Continue reading

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A Word on Messages

Today I learned that Emirates connects thinkers, dreamers and explorers. I was going to read the New York Times, but Emirates’ giant banner ad distracted me. It was asking personal questions. How could I not want to click on to … Continue reading

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