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Tag Archives: conversion
5-Point Content Optimization Guide
Marketing for a mass audience on the web stands among an even larger competition-base. Because of this, user acquisition tactics are of utmost importance to the success of your business. Every business‘s website produces content, but few take the necessary … Continue reading
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged audience, conversion, data, distribution, external, fat-head, headlines, internal, keyword, links, long-tail, market, marketing, mass, optimization, relevancy, search engine, SEO, third-party, titles, user
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Cake Cleanup
A website should be concerned with three things- usability, quality of content, and design. Without these things, its life can get difficult, with low conversion rates and poor performance overall. I spent some time looking at DeRobertis Caffe’s website, and … Continue reading
Posted in Design & Development
Tagged bakery, content, conversion, ecommerce, functionality, marketing, order, performance, sales, shopping cart, usability, video, web metrics, website, youtube
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The Trouble With Drugs
Selling drugs is hard. The pharmaceutical industry is so regulated that even the slightest word can be grounds for trouble with the FDA. It’s a tough life for these companies, at least when it comes to marketing. They’re still making … Continue reading
Posted in Design & Development
Tagged brands, cold, conversion, coupons, customer, drug store, ecommerce, email, FDA, legality, marketing, medicine, pharmaceuticals, regulation, robitussin
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