Tag Archives: campaign

When the Future Recalls the Past

Posted on May 6, 2013 by Cynthia

Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emotion and how it can … Continue reading →

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Thinglink: An Interactive Image Platform

Posted on March 27, 2013 by Cynthia

People are more likely to engage with communication through imagery, especially through interactive images. From social media to regular web pages, it is observed that images embedded with videos, annotations or links have a 50% larger clickthrough rate than regular images. … Continue reading →

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OREO: Conquering the World Socially

Posted on March 8, 2013 by Cynthia

OREO won the “Social Media Bowl” by shooting out their instantaneous “Dunk in the Dark” ad through Twitter during the blackout. However, this wasn’t the first time OREO conquered through social media. For the popular cookie’s 100th birthday, the Oreo … Continue reading →

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The New Black: A Color, A Brand, A Symbol, An Idea.

Posted on March 4, 2013 by Cynthia

Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can evoke … Continue reading →

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