Tag Archives: campaign

Happy 25th Birthday to Nike Slogan — “Just Do It”

It was July 25 years ago when Nike released their “Just Do It” slogan by Wieden + Kennedy. Great taglines like “Think Different” by Apple and “Drivers Wanted” by Volkswagon have made the brands what they are today and Nike … Continue reading

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Using Profanity to Build Your Brand

Some people see profanity in media as a negative aspect but then again, what can make an ad more real than adding language that relates to people at one point or another. Marketeers saw the “realness” in having profanity in … Continue reading

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When the Future Recalls the Past

Nostalgia is an emotion that everyone can relate to as the past affects the future. It is a way to bring people together with one common theme that hits home. Advertisers understand the power of emotion and how it can … Continue reading

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Thinglink: An Interactive Image Platform

People are more likely to engage with communication through imagery, especially through interactive images. From social media to regular web pages, it is observed that images embedded with videos, annotations or links have a 50% larger clickthrough rate than regular images. … Continue reading

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