Tag Archives: brand

Holiday Inn Express: Bringing the Extraordinary Out of the Ordinary

Posted on April 10, 2013 by Cynthia

What captures the attention of people is the impact an advertisement has on its audience.  Whether it affects people physically or emotionally, people need to want what the brand has to offer. By bringing a desirable and positive outlook on … Continue reading →

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Humanitarian Branding: Capturing the Hearts of Your Audience

Posted on April 8, 2013 by Cynthia

In advertising, audiences are used to the constant sales pitches convincing them to give in and purchase a product or service. However, when the intentions of a brand or company make a turn and present themselves as people “just like … Continue reading →

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The New Black: A Color, A Brand, A Symbol, An Idea.

Posted on March 4, 2013 by Cynthia

Black. What does that word evoke in you? Is it just a color or does it have more meaning than that? Colors are a sense of language that exceeds any other. They are universally known yet each color can evoke … Continue reading →

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Ray Ban: Ambermatic Instagram

Posted on February 27, 2013 by Cynthia

Filters are common throughout smartphone photo applications but Ray Ban has used this to their advantage. By using the Ray Ban app, people can send their images to the “ambermatic machine” and will be sent back a version of their … Continue reading →

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