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Tag Archives: advocacy
E-mail Segmentation
Customers like feeling special, like they are getting something different and better than everyone else in the world. It’s because of this that companies have steered towards personalized email, using customer names within their newsletters. E-mail segmentation appeals to clients … Continue reading
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, audience, based, behavior, business, clients, company, consumer, content, content-interest, customer, e-mail, experiment, experimenting, geographic, interest, location, marketing, role-based, segmentation, source, strategy, test, testing
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Digital vs. Traditional Marketing
Similar to other fields, the marketing world has traditionalists and progressive people. The conservative group believe the digital world to be similar to that of the old marketing ways just with different tools to go about it. However, not only … Continue reading
Posted in Design & Development, Digital Advertising, Social Media, Tech
Tagged advocacy, awareness, communication, consideration, consumers, continuum, digital, funnel, linear, loyalty, marketing, model, opinion, preference, purchase, purchases, sales
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YouTube Impressions
I was watching some friends explore funny videos on YouTube the other day when they landed on that awful “Where’s the Chapstick” video. Honestly, this thing makes my brain cells die, but there’s something to be said about the girl’s … Continue reading
Posted in Social Media
Tagged advocacy, chapstick, customer loyalty, entertainment, facebook, funny, reputation management, social media, social mention, twitter, video, viral, walmart, youtube
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