Crain’s New York Business does a feature called 40 Under Forty in which they discuss successful professionals who are, wait for it, under forty. I used Shirley Cook’s bio as inspiration for this post on Proenza Schouler. I have an enormous amount of respect for successful, intelligent women. I also have enormous respect for a site who can simplify the checkout. Behold Proenza Schouler:
Did your jaw drop? The checkout is literally one page, no scrolling required. Everything the company needs to know is right here and it eliminates one or two more clicks that may cause the customer to cancel the order, like slow load time between pages. Shopping online amongst the wide sea of choices can be exhausting enough, use this one page checkout as a benchmark for your own. I promise, it works.