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How to Increase Your Blog Following

December 18, 2013

With millions of blogs in the New York metro area, it’s hard to convince people to keep up with your blog among the rest. You need to show your audience that your content is worth reading to gain a consistent following base. When you give your readers effective actions to take that will better their lives, you will enter the realm of “necessary blogs to follow.”

Call-to-action is the most effective way to get readers to sign up for what you have to offer. You don’t want your readers to wonder what you want them to do next. Tell them exactly what they should do. By providing the steps for your readers, you can instigate them to do what you want them to. If you constantly provide this, you can be dependable to your viewers. Lead them to subscribe to your blog and then consistently give them reasons to continue following you.

Giving your readers offers they can’t refuse is a common way to attract prospects. By offering free advice and content that is useful to your readers such as an e-book is a great way to grasp your audience’s attention. This shows the effort you are putting to gain consistent readers. You are doing all of this work to create a helpful guide for your readers without really asking them for anything in return. Your audience sees this as “free useful content,” which will incline them to come back for more freebies that are helpful.

Constant marketing makes for the most effective marketing. Don’t just try asking for a subscription once. Be insistent and repetitive through your blog, email, etc. People may overlook it the first time and the same goes for your offers. The media is for constant marketing so don’t be afraid if you’re being annoying. You want to make sure your audience does as you want them to and being consistent is the most effective route.

When it comes to blogging, you must be consistent and show that you are giving content that is of value. By having offers that readers can’t pass and constantly urging your audience to subscribe to your blog, you will more likely have a larger follower base.