When I deleted my Draw Something app, I felt bad for the unfinished games I was leaving behind. What I didn’t realize, was that I was one of 5 million users who were doing the same thing. This had nothing to do with my dissatisfaction with what is now called social drawing. The app simply took up too much time, repeated words too often and I kept calling it Draw With Friends.
Let’s go back to March when Draw Something had gained 25 million downloads in only two months. The wildfire that grew practically announced that social drawing was a real opportunity. Since then, Doodle.ly has paired up with companies like the New Jersey Devils and Cake Boss for social drawing contests. The start-up provides users with a digital sketchpad that allows them to share drawings across their social networks. It’s currently available on web browsers, an iPad app and the Facebook of whomever is running a promotion using its API.
As you can see above, the New Jersey Devils contest gave tickets to the best 10 “artists.” Fans could draw anything they liked so long as it was related to the Devils in some way.
Artwork ranged from this:
Social Drawing is well on its way to becoming a big part of how businesses promote their offerings. Visuals and engagement are keys to success.