Author Archives: Stephanie

Advice From an Analyst

I am moving on from Van West Media into new unmarked territories of digital marketing life. After an entire year of writing content, I’ve decided to give up writing to work in web analytics. As a college student now on … Continue reading

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How Proctor’s Mom-Love Can Help Your Business

Oh Proctor and Gamble, how you love to tug on the heartstrings of Americans. You protect our personal hygiene, clean our houses and wash our clothes. You even support the Olympics- and moms. I’ve seen your YouTube channel; I’ve watched … Continue reading

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Affiliate Marketing: A Win-Win Situation?

Of all the marketing tools I mention, I rarely take the time to discuss affiliate marketing. It’s often known to be a win-win situation, which is probably true so long as both parties are performing up to expectations. If you’re … Continue reading

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Kiip and the Future of Mobile Advertising

I find that advertisers seem to speak somewhat highly of mobile advertising. It’s true that there are some great mobile ads out there, but for every great ad are 10 that are intrusive and unwanted. I’m not convinced that we’re … Continue reading

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