SEO teams are always doing all the complicated stuff. They use coding, weird terms and crazy analytics tools. They cook the dinner you requested, and you stay out of the kitchen. But if you know nothing about SEO, I’m here to tell you that there are things you can do to help. The best part? These 5 tips encompass what you do best as a businessperson, so they’re easy to digest.
1. Develop Authority
Authoritative figures share their knowledge with others. As an expert in your industry, offer to write guest posts for trade magazines and blogs. Be sure create content that is easy to understand and to check grammar and spelling before posting. Additionally, authoritative figures should have nothing to hide. Create about and privacy pages on your site and don’t be too shy to post a picture of yourself.
People love spreading the word on freebies, and contests are one way to spread that word fast. With a few desirable giveaways, you can get bloggers and publications linking to your site. If your company is not yet well known, send a press release that highlights the contest details to these news sources and be sure to track which ones took the time to post your piece.
3. Social Interaction
Attend conferences or events in your industry, take pictures and make friends. The friends you make at these events can easily become web friends who will link back to your page. If you meet important industry figures, offer to interview them for your site. This will not only give way to great content, it will also receive a large amount of readership and linking.
I’ve already mentioned content a couple of times, which should be a hint at why blogging is so important. It’s good to have your own company blog, though the content should convey your love of the industry. If you find blogging to be a waste of time, it’s going to show. Find something relevant that you really want to talk about. If you hate it that much, pair a few insightful sentences with pictures and post one or two times per week.
5. Local Links
Building local links is the part where online and offline truly intersect. Request to be listed on websites such as the local library, city and state government, the chamber of commerce and better business bureau. Network with non-competing businesses within your field. You can talk to your suppliers, manufacturers, retailers, or anyone else in your network. If they have a website, they’ll be willing to link to you, so long as you return the favor.