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Monthly Archives: April 2012
Progressive Gets Progressive on Mobile
I recently noticed ads for Progressive Insurance popping up after my games of Sudoku. Now this came as a shock to me, as I usually get creepy dating ads that make me question the possible revenue these apps could be … Continue reading
Posted in Digital Advertising
Tagged brand awareness, branding, digital advertising, gaming, insurance, interaction, mobile ads, pay per click, progressive, promotion
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Spotify Announces New Ad Deals
After several years of piracy plaguing the music industry, it’s no wonder everyone’s eyes are on Spotify and as any great new company should, they work hard to keep that buzz going. This was especially the case yesterday, when they announced ad … Continue reading
Posted in Tech
Tagged advertising, application, AT&T, banner ad, coca-cola, intel, marketing, mcdonalds, music streaming, record label, reebok, spotify, tagging
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Cake Cleanup
A website should be concerned with three things- usability, quality of content, and design. Without these things, its life can get difficult, with low conversion rates and poor performance overall. I spent some time looking at DeRobertis Caffe’s website, and … Continue reading
Posted in Design & Development
Tagged bakery, content, conversion, ecommerce, functionality, marketing, order, performance, sales, shopping cart, usability, video, web metrics, website, youtube
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The Search Result That Won’t Budge
As Rick Santorum parted with the 2012 Election on Wednesday, I couldn’t help but wonder what ever happened with Spreading Santorum. If you recall, the site appeared at the top of Santorum searches before his election began, and it wasn’t … Continue reading
Posted in Uncategorized
Tagged campaign, elections, elections 2012, gay rights, politics, republican, reputation management, rick santorum, Search, SEO, spreading santorum
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