Monthly Archives: February 2012

Dating Conversion

I want to talk conversion rates today, but I decided to stay away from goods industries so this will be relative to member subscriptions, not e-commerce. I also wanted to spice things up a bit so I chose to compare … Continue reading

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Less Read, More Click

I see email newsletters like a school of fish vying to pick at a morsel of food floating in the ocean. Yes, people may say they’re interested in reading your newsletter, but once you’ve been placed in the inbox, you’re … Continue reading

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Leveraging Pinterest

The Pinterest buzz has been mounting in the past few weeks and of course, I’d like us to have a little piece of that pie too. In traditional Van West Media blog style, I’m going to use a few examples … Continue reading

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On the Way to the App Store

I often debate the necessity of a creating mobile app over a mobile site. I think the biggest drawing point to a mobile app is that it serves as a 24/7 ad once the user downloads it to their phone. … Continue reading

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