Monthly Archives: January 2012

What Makes a Great Facebook Ad?

Facebook ads are often a source of debate. Some say they’re not very effective, and with an average click through rate of 0.028% compared to Google Adword’s average of 2%, it’s really no wonder. There’s another side to this, however. … Continue reading

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The Interaction Experts

Today I’m giving ChapStick an A+ for terrific branding. From the content to the design, each of their platforms are completely integrated with their overall message- to spread the joy of lips and of course, ChapStick. If you think you’re … Continue reading

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Give The Ladies Some Information!

iVillage.com considers themselves to be “the Internet for women,” and they do a great job at that. Their topics range from pregnancy & parenting, diet & fitness, entertainment, and everything in between. The average visitor is 39 years of age with … Continue reading

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Behind the Daily Deals

The daily deals talk is a little overdone, but I’m going to go there today because you may not know what’s out there beyond Groupon, Living Social and Woot!. We can debate wether or not their allure will expire at … Continue reading

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