It’s a competitive world out there and everyone is pitching the same crap. From keywords to broad technical pitches, customers are left with little to no information that they are genuinely interested in. In a marketing standpoint, it looks great on paper but from a customer’s standpoint, it’s like “Why do I even care about this?”
People are much more inclined to participate in things worthy of their attention. it’s important to know your audience and understand what they want. Your pitch shouldn’t be for search engines like Google or Bing, but rather for the people and what they want is something of value. Something that says “if you don’t have participate now, you’re going to regret it.”
So what creates value? Certainly not keyword-focused garbage, but rather things like limited call-to-action offers that benefit the people. Think about it. If you always offer this, why would they jump at this opportunity right now? People like feeling special. I know I do. It’s like getting a limited-edition Rebecca Minkoff bag and having someone come up to you asking where you got it from and you going “Oh, it’s a limited-edition and they don’t make these anymore” with a smug look on your face. It makes you feel good knowing you have what others can’t have. That’s what your pitch should be like.
What else makes people jump to opportunities? Simplicity. People in this day and age rely on technology and want things instantly. In a dream fantasy world, people don’t need to do anything but receive everything they’d like to have. That’s not reality but if you can make it close to that dream, people are inclined to take you up on that offer. By doing the strenuous work for people and giving them the chance to sit back and watch all the magic happen is like a dream come true. If you say “I’m going to create a beautifully-designed, responsive website for your store so people can shop on any device and do all the necessary edits for you when asked while you go and have afternoon tea and watch the money roll in,” people will think “Wow, this is an amazing opportunity!” All work and no play makes Jack a dull boy, but it also makes him a very successful boy.
Think about what you can do for the people that your competitors can’t. Think about what you can do better than anyone else can and start making those substantial pitches. When you think like a customer, you’re bound to relate to the customers more. You aren’t marketing to technology but to actual people. It’s important to understand that while others are still lost in technology limbo. I’m not saying to eliminate things like keyword-marketing because yes, those things do help in a professional marketing standpoint but the most important people to affect are the people themselves.
They say “a picture is a worth a thousand words” so why not let the beautiful images of your properties speak for themselves? The beauty of modern web design is the use of large imagery and simple navigation throughout the pages. These aspects make websites essential to real estate properties as imagery and navigation highlight the best features of a property.
How many times have you blindly trusted a broker who brought you to an apartment that did not meet your needs, only to waste your time, forcing you to make yet another viewing somewhere else? With the ability to see photos, take a tour and have descriptive information online, it’s much easier for those searching for a new home to find the perfect one without wasting any time. Timing is everything in the real estate industry as places are bought and sold in the blink of an eye. The main attraction for property websites is the value of time and how only clients interested in certain properties, after thorough research, are brought in for a viewing.
It’s understandable that there are millions of properties out there. What makes life easier through these sites are the filter options. Whether you want a small studio with one bathroom or a luxury two-bedroom apartment with two bathrooms, there is always an option for you. What you want is out there; you just need to find it (before someone else does). With filter options, you can choose pretty much anything from the number of bedrooms, number of bathrooms, square foot size, price, location and so much more. This, once again, saves time and gives you what you’re looking for in the swiftest manner on the web. Once you decide you are interested in such properties, the contact information for its designated brokers are available for you to continue your process.
Not only do individual property sites give you all this and more, but sites like Trulia and Streeteasy make it easy to search throughout a larger database of properties. By placing your property online, the chances of selling or renting it out grows exponentially. It’s a win-win situation for those trying to sell their homes and for those trying to find a new one. In this generation, if something isn’t online or easily accessible, it’s very difficult to find and people these days want things as quick as possible. With lack of patience comes lack of trying so do yourself a favor and start finding your perfect home online.
Posted in Digital Advertising
Tagged apartment, bathroom, bedroom, buy, digital marketing, home, internet marketing, marketing, online, property, real estate, rent, sell, streeteasy, trulia