Image via deathtothestockphoto.com
Many clients come to us for assistance with Search Engine Optimization (SEO) on their websites and shared content. But why do successful businesses need SEO? Here are five reasons SEO matters:
1. Your competitors are benefiting from SEO
Unless you’re in a highly political and controversial business, it’s not to your advantage to keep low profile on the web. Your competition is using SEO to get to customers before you do. A quick Google search on the nature of your business (e.g., photography in New York City) will display competitors who are using SEO the right way (which is why they are at the top of the search results). Keep up and maintain your authority as a leader in your field/industry.
2. Customers are just one click away (and usually via a Google link)
You do it several times a day: Google a service from your mobile device, and call the first number that pops up…unless you prefer Yahoo or Bing, in which case, please accept our compliments for being unconventional. Your potential buyer is looking for you in the same fashion. Help them find you quick and easy.
3. SEO happens, whether you want it or not
The web already knows something about your business (or, if you registered your company an hour ago, the web will know about it fifteen minutes from now). Unless you have a clear, deliberate SEO strategy in place, Google will make assumptions about your website that may be arbitrary or even incorrect.
That information will be accidental and rarely useful to your prospective customer. With SEO, you can help your customers to find the unique brand of happiness that only you can offer them by making sure Google has accurate info about your business and your site.
4. SEO saves money and grows your business
If your digital footprint expands over time, so will your customer base – ultimately leading to business growth. Do the SEO the right way, and you’ll be able to forget about sales teams and cold calling. You’ll be too busy answering calls and emails from prospective customers!
5. SEO makes you a VIP
Imagine telling your Chief Marketing Officer you found a way to increase sales and reduce cost using SEO instead of expensive print, radio or legacy sales tactics. In many cases, the money saved more than pays for the SEO efforts or campaigns put in place. You are the expert in your field. Make it known. Do the SEO.
To find out more about SEO and what we can offer you and your business, contact Van West Media today.
Van West Media is a full service design, support, and consulting agency, offering comprehensive Internet marketing solutions for small to mid-size businesses.